How can office furniture help with brand awareness?

March 4, 2015

In the modern business world, image matters. This means that if your firm’s to stand a chance of achieving long-term success, you’ll need to establish a recognisable brand that appeals to your target audience. For the best results, it’s important to showcase your brand in all aspects of your business, including your workspace. This brief guide explains how you can reflect your company ethos through the design of your office, and why doing so is a good idea.
Choosing the perfect furnishings
Of course, the furnishings you select for your work environment serve a crucial practical purpose. However, they can also help to drive home your brand message. There are now a host of chairs, desks, storage solutions and other products to choose from, meaning you shouldn’t struggle to find versions that perfectly reflect your firm’s style. For instance, if you’re keen to present your business as traditional, conventional items of furniture may work best. Executive leather chairs and square-edged wooden desks are good examples. On the other hand, if you want to present your firm as modern and forward looking, you can turn to the chic, contemporary creations now available. Curved desks and angular mesh chairs are classic cases in point.
It’s also important to think about colour. Ideally, elements of your office should reflect your corporate hues, and this is something to bear in mind when you’re selecting seating, office screens and other products. As well as your furnishings, pay careful attention to the decor in your workspace. Simply adding a splash of paint in the appropriate colours could transform the look of your office and help ensure it showcases your company’s style. It’s also a good idea to use branded signage where possible, both inside and outside your workspace.
By focussing on these details, you can ensure your working area embodies your business’ philosophy.
Impressing your customers
This can play an important role in impressing customers and other third-parties when they come to visit you in your office. It helps to drive home your brand message and give your firm a professional appearance. After all, it demonstrates that you pay attention to detail and it helps to give a reassuring sense of consistency. Ultimately, this could lead to increased sales, which is good news for your bottom line.
Galvanising your staff
As well as impressing your customers, a well branded workspace can help to drive your company message home to your employees. This is crucial because your workers are your firms’ ambassadors, so they must be on board with your philosophy. Such working environments can also increase the sense of team spirit among your personnel because they reaffirm the fact that everyone is working for the same cause.
If you’re on the lookout for furnishings that could serve to reinforce your brand, you’ve come to the right place. Just take a look around our website and you’re bound to find an array of products that fit the bill. Meanwhile, if you’d like further information or advice about our offerings, don’t hesitate to get in touch.

Posted in Uncategorized
Posted by Furniture@Work