4 Ways To Bring Your Office In Line With Your Brand

Although it’s necessary to make sure your office space provides your employees with a safe and comfortable place to work, it’s essential that it represents your brand too. The truth is, how you present your company can have a huge impact on your reputation, and unless you bring your office in line with your identity, you’ll struggle to impress not just your personnel, but your customers and potential clients too.   The good news is, creating an office that complements your company’s ethos isn’t as difficult as you might think. For some tips and tricks on how to brand your space effectively, keep reading.   1. Perfect your office layout First and foremost, perfecting your office layout is an absolute must. How your workplace is arranged can reveal a lot about your business, therefore it’s important that you give this some careful thought to make sure your brand is being displayed in the right way. Aside from your employees, you may have clients visiting your premises on a regular basis, so your office layout is a good place to start if you’re keen to make a lasting impression and come across in a certain light.   For example, you could adopt an open-plan design in your office space. This layout is ideal if you want your company to come across as friendly and forthcoming. The distinct lack of walls and partitions gives your employees the opportunity to communicate freely with one another, creating a sociable buzz and in turn, giving your organisation a warm, positive vibe which will be especially noticeable to those visiting your workplace.   To achieve this layout, you could start by positioning banks of workstations in a large, open space for your employees, ensuring each individual has their own comfortable area to work from. However, if your office is lacking space, you might want to consider making some major construction changes with the help of a professional planning company.   2. Choose befitting furniture No office is complete without the right furniture, but it’s the style of the pieces you go for that can really help carry your brand. To make sure your furnishings truly reflect your company’s identity, it’s important to take your time when you’re picking them out.   Before you even start shopping for furniture, it helps to have a clear vision of what your business is all about. If the details are a little hazy, it’s likely you’ll find it difficult to get a grasp of the look and feel you want to achieve. So, to make sure you get your choices spot on, you might want to spend some time thinking about the styles of furniture that could help cement your brand.   For example, if your company is an up and coming tech company, you might be keen to come across as innovative and forward-thinking. So why not go for for ultra modern furnishings to help you achieve this vibe? At Furniture at Work™, we offer a range of super stylish and contemporary pieces that would look the part in this type of setting, such as our Curran mesh-back office chairs and sleek Tully II desks. On the other hand, your business might be more traditional. For instance, if you own a family-run firm that’s been in business for many years, it’s likely you’ll feel inclined to maintain a more formal style. In this case, you could go for furnishings with a solid, wooden look, such as the products available in our Canning range.   It’s also important to think about the storage solutions you’ll need. While it’s crucial that these furnishings are practical, why not make them befitting of your brand too? For a professional feel, you could go for metal-look filing cabinets, or if you’re keen to keep your space super stylish, you could choose slick, colourful cupboards. We stock a range of different storage pieces that could be the ideal fit for your office.   3. Stick to a clever colour palette How you choose to decorate your office can speak volumes about your business and your brand. The shades and hues you go for can make or break your space, so it pays to be clever when it comes to selecting your colour palette.   If you’re struggling to settle on a colour scheme, simply take a look at your company’s logo. This should give you all the inspiration you need to get started. You can take the shades included in your emblem and keep these in mind when you’re choosing everything from the paint for your walls to the colour of your carpet.   Aside from looking to your logo for help, you could take a more psychological approach when it comes to picking your palette. Did you know that some colours can have a specific effect on the mind? For example, it’s thought that shades of blue are associated with intelligence, efficiency and trust, while yellow hues are often linked to strength, creativity and optimism. Black usually equates to power and mystery, while purple is perfect for evoking thoughts of ambition and wealth. So, if you’re keen for others to think a certain way about your brand, why not be savvy with your decor colour choice?   4. Think outside the box Your business is unique, so your space should demonstrate this too. No other organisation is the same as yours, but have you ever thought about what makes you different? To really put your stamp on your office and show off your brand, it helps to think outside the box.   For instance, if you’re running an eco-friendly business, make it known. Up your green credentials by positioning pots of flourishing plants and vases of fragrant flowers around your space. If you’re proud of your company’s charity efforts, why not display information on the walls why not hang up photos of team charity runs and bake sales on your walls? Your brand is one of a kind, so your office design should reflect just how individual you are and communicate what sets you apart from everyone else.